Clotho Business Solutions

From Online Brochure to Online Asset

Is now the time to focus on improving your website?  You bet!  Now more than ever companies are realizing that their website can, and should be, much more than an informational piece.  It’s an online asset, used to help your company achieve your goals.

Take, for example the budget cuts marketers are now facing.  According to an Association of National Advertisers (ANA) survey, 93% of responding marketers said they were now making budget cuts—and 76% of those cuts are coming out of advertising.  Those same marketers are switching their traditional media buys to online, Pay-Per-Click (Search) campaigns and banner ads to maintain or grow awareness of their company and/or brand, and to drive traffic to their website.

But what good is all that traffic if the website isn’t part of the overall campaign.  What do you want visitors to do once they get to your site?  Sign up for an eNewsletter?  Do you have a sign up form prominently placed on your home page?  Do you want to raise awareness of a new product or promotion — the visitor path to get them to that product page should clear on your site.

Contact Clotho for a free consultation.

Leah Clevenger
Director of Business Development - Clotho

Clotho.com Redesigned

I’m very excited to announce the launch of our new website. As many of you may remember, the previous version of our site was a fully Flash driven site. Even though it was an amazing presence, it had its drawbacks:

• The site required Flash player to be installed so we couldn’t show it off on our iPhones or other non-Flash enabled devices
• More importantly, updating the site was not as easy and required much work, hence the lack of frequent updates
• The amount of information we have to share required a UI update

I hope that you enjoy our new site and look forward to your feedback.

Bahman Zakeri
Chief Operating Officer - Clotho 

Clotho in Miami!

We’ll be down at the Miami International Boat Show this week visiting with all of our friends in the marine manufacturing industry. We’re keeping our fingers crossed that MasterCraft.com will take home top prize for the “Best OEM/Manufacturer Site” and looking forward to witnessing the unveiling of the new MasterCraft 300, for which Clotho built the microsite MasterCraft.com/300.

We hope to make a lot of new friends while in Miami, so if you are going to be around drop us a line at info@clotho.com or via our contact form.

Ryan Zerwer

Chief Business Strategist - Clotho